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  • Carlito Team

How a Digital Guest Directory Can Boost Hotel Revenues

In today's digital era, technology is consistently changing the way we communicate and interact with one another. This transformation is not exclusive to our personal lives but extends to the hospitality industry.

As a hotelier, you must evolve with these changes to continue to meet the ever-growing expectations of your guests. One such innovation is the digital guest directory. This article explores how leveraging a digital guest directory can significantly boost your hotel's revenue.

What is a Digital Guest Directory?

A digital guest directory, such as the one offered by Calrito is essentially a digitized version of the traditional guest information book found in hotel rooms. It serves as a comprehensive guide, providing guests with information about the hotel and its amenities, local attractions, and the surrounding area. What sets it apart is the ability to update information in real-time and the opportunity to interact directly with guests, thereby enhancing their overall experience.

Boosting Revenue with a Digital Guest Directory

  1. Upselling and Cross-Selling: A digital guest directory is an excellent tool for upselling and cross-selling. You can showcase your premium offerings, such as room upgrades, spa packages, and exclusive dining experiences. Through the interactive platform, guests can easily book these services, leading to increased revenue.

  2. Promoting In-House Amenities: Often, guests are not aware of all the services a hotel provides. With a digital guest directory, you can highlight all your amenities, such as your spa, gym, restaurant, or even the hotel gift shop. By increasing the visibility of these services, you increase usage and, consequently, revenue.

  3. Local Partnerships: Collaborate with local businesses and attractions and promote their services or special discounts on your digital guest directory. You could earn a commission for each booking ma

de through your platform.

  1. Savings on Operational Costs: By going digital, you save on printing costs associated with traditional guest directories. Plus, real-time updates eliminate the need for reprinting whenever information changes.

Creating a Superior Guest Experience

Beyond revenue, a digital guest directory enhances the guest experience. It provides a modern, convenient, and personalized way for guests to discover what your hotel and the local area have to offer. It can also improve communication between guests and staff, leading to better reviews and, ultimately, increased bookings.

In conclusion, a digital guest directory is not just a tech trend; it's a powerful tool that can significantly impact your hotel's bottom line. It's about time your hotel embraced this technology to reap the considerable benefits it offers.


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